Productores de Sonrisas Pavilion

Unleash the superpower of play!

An exciting space where young and old can explore their passions and let their creativity run wild with LEGO® bricks. With different themed areas, each zone is designed to inspire and challenge participants to build incredible and infinite worlds based on what they are most passionate about.

Come build your dreams and discover the power of play with the LEGO universe!

Create your own miniverse with Miniverse at Juvenalia!  Discover all the possibilities of this brand of ultra-realistic mini collectables: the best recipes, plants, home decorations... And the new Harry Potter, Lord of the Rings and Hello Kitty licences!

Get creative and express yourself through your creations! 

With L.O.L. Surprise! at Juvenalia get ready to enjoy the most exciting unboxings. You will be able to discover all the surprises that come in each ball and decorate your favourite dolls. Juvenalia will also be visited by DJ Lady Diva to play the best playlist of L.O.L Surprise! songs. Endless fun in the Ifema pavilion.

Rainbow High! One of the best animated series of the moment lands in Juvenalia with the exciting adventures of its main characters: Violet, Sunny, Ruby, Skylery Jade Your best friends will be ready for you to prepare your best looks and hairstyles that you can create and personalise to your liking.

Yummi Yummi Yummiland!!! comes to Juvenalia to surprise you. Each one scented with a different fruit flavour, they are 6 superheroines who have different missions to save the world. Each one comes with a different fruit so that you can create their lipgloss with which they will have superpowers to complete their mission... Help them create their colourful and smelly lipsticks to be ready for the best adventures.

Vtech is a toy designed to stimulate each of baby's senses, helping him to grow, develop and learn.

Toys that encourage action, stimulate sensory development and promote coordination by combining voices, songs, lights and manipulation activities, without forgetting the baby's safety. A whole world to discover now also in Juvenalia!

Acrobatics and juggling, you can do it too!

At Juvenalia and with the help of Circo Diverso come and enjoy their acrobatics and juggling areas:

A fun circuit with Mini Trump and other elements to do somersaults and acrobatic stunts. Exercises and acrobatics that are quick and easy to learn. 100% safe

Enjoy trying out all kinds of juggling for all ages! Mallets, balls, diabolos, cariocas and many animations and workshops that you can't miss from the hands of real circus professionals.

Come to our laboratory to enjoy different experiments and learn while having fun. You can't miss it, become a real scientist for a day and live a unique experience.

You can't miss out on Juvenalia's Christmas plan, come and skate on our ice rink and don't miss out on the experience.

Hop Galaxy is a universe where families are the protagonists.  This year we are going to travel to Juvenalia, and we will show you our spaceship!

The walls of our spaceship are interactive and we have a multitude of structures that you will learn how they work to get the spaceship up and running.

Moreover, all this space is surrounded by a pool full of planets and stars that you can play and have fun with.

Come and meet Cosmo and Nova, the ship's crew!

Don't miss out on what our markets have to offer! Find everything you need by exploring the wide variety of shops: local produce, food, crafts and much more.

Get hooked on reading!

Would you like to discover how a library works from the inside? A lot of stories, tales, comics and adventures await you here. Every day we'll be holding baby story sessions, children's storytelling and workshops on crafts, games and comics. We will also explain how to catalogue the volumes and organise the shelves when the books are coming out of your ears.

Don't miss the opportunity: visit our space and get your library card!

Come and learn and have fun with the Community of Madrid and the Sanders Foundation, in their workshops:

Robotic painting, where you can use a tablet and a robot to collectively paint a mural and take home a cardboard souvenir.

Programming where, after programming a robot, you can take part in a fun obstacle course.

3D printing where you can create a key ring.

Kitchen Academy is a Cookery School project designed and conceived for the very young.

In our classrooms, young and not so young, they learn and understand what balanced nutrition means as the basis of a healthy life. They do so in the only way in which these concepts acquire relevance for them, in an experiential way. While cooking, experimenting and tasting, they will understand the importance of food-related decisions.

Apadrina la ciencia will organize educational scientific activities for children and young people. 

Future “scientists” who participate in our activities will be able to perform up to five experiments with the help of young scientists who are working on their doctoral thesis or have already obtained their doctoral degree at research institutes or universities. These researchers will explain complicated chemical and biological processes in easy-to-understand language.

At Contodoarte we use art as a tool for social change. In these workshops, we will learn to intervene on other types of materials that we will recycle. As a result we will have utilitarian and decorative objects, because recycling is much more than separating rubbish, it is a crucial act for the health of our environment and a fundamental part of the circular economy.

Our mission is to ensure that art helps personal growth, insertion into society and visibility of people with intellectual disabilities through recycling and environmental care.

At the Vicente Ferrer Foundation, we believe in people and in the power of action. We understand Education for Development as a “transformative action that generates solidarity and promotes a global, critical, intercultural, and committed citizenship”.

We work with local communities affected by discrimination and poverty to achieve sustainable development and social justice, to achieve a more aware, caring and committed society.  We believe that children are the future of society and the engine of change, so all our efforts are aimed at achieving the sponsorship of children and ensure that they have the education they deserve.

And in Juvenalia, we invite you to learn about Indian traditions and culture, valuing collaborative work, solidarity and sustainable development from a local-global perspective.  Through a learning methodology based on play and participation: come to our workshop to create a collaborative mandala with sands of different colors. 

Don't miss our workshop!

Is it possible to create a painting with recyclable materials? 

In art, everything is possible. Come to our artistic clean point and take part in creating a large mural with elements that, a priori, we do not expect to find in a painting. We will make a selection based on colour and form families of objects that we can intervene with paint and give them a second chance. 

Shall we create a work of art among all the participants of Juvenalia?

Juvenalia, La Plaza de Poe and the Asociación Colegial de Escritores de España (ACE) welcome you to the first physical space for creative, literary and musical encounters in Madrid, now in IFEMA MADRID. 

Writing, poetry, screenwriting, scriptwriting, editing and music workshops, events, talks and meetings with creators, reading club, literary and philosophical tastings, master classes and creative processes laboratory.

We have been promoting writing, creation and reading since 2015. Adults, young people and children: enjoy literature at Juvenalia!

Did you know that you can make your own dolls by sewing?

QueSeCose Espacio Creativo, Escuela de Labores Textiles, is coming to Juvenalia so that all children can take part in the textile craft workshops and learn how to make their own amigurumis or crochet dolls and bags, notebooks and cardboard boxes. With the sewing and embroidery machine exhibitions, they will be able to discover how many things they can make.

The little ones will be able to enjoy painting on fabric, making Patchwork key rings and learning to weave on looms and even with their hands. At the end, they will be able to take home the work they have done in the workshops.

The same old games, like never before!

Travelling games library with handcrafted games, designed and made in-house, inspired by traditional games: throwing, aiming, balance, wit, agility, coordination, precision... An endless number of wooden games that allow a large number of participants simultaneously, rescue the essence of traditional and natural games as a recreational and educational tool for the development of social, personal and motor skills, encourage healthy leisure, develop socialisation, encourage integration and promote equality.

Don't miss the RUBIO Creative Calligraphy introductory workshops taught by Ana Vega (@soy.letrista). 

An activity where you will learn how to make beautiful letterings and take home as a souvenir the Creative Calligraphy notebook that you will use in the workshop.

We are Escape Fun, a company specialising in the creation of educational recreational experiences through escape rooms and themed activities. We organise themed escape rooms that mix puzzles, logic and skill, aimed at both children and their families. We create experiences that combine play with learning, promoting team participation, the development of cognitive skills and entertainment.

Technovation Girls 2025 is a global competition that, since 2009, has been empowering girls aged 8-18 to transform the world through technology. From January to April, teams of 1-5 participants will work to identify and solve problems in their communities using technology tools such as mobile apps, web and artificial intelligence. With the support of mentors and a track record of over 15 years, Technovation Girls inspires the next generation of tech leaders - join and make a difference!

De Corro en Corro lands in Juvenalia to recover the traditional games that have marked our childhood. Memories, smells and sensations will take us on a journey back in time. Personalise your badge and run in our circuit, jump rope to the rhythm of popular songs or show your skills in a sack race. A place to teach new generations games that have fallen into oblivion and that awaken our imagination and dexterity.

Playing is your superpower!

A great space where people of all ages can unleash the superpower of play, unleashing their creativity and building a fun-filled world with LEGO bricks.

• From LEGO classics, to the most famous sagas and universes made with bricks, and of course, all the brand's new products, product raffles, and much more!
• There will also be plenty of sculptures and photocalls to take fun photos with.
• And what's more, this year we will once again have an area dedicated to a very special action, 'Build a heart, share joy', where if you build a heart and share it with the hashtag #BuildToGive, the LEGO Group will donate a LEGO set to a child in need.

We look forward to seeing you!

You will be able to explore the perception of light, color and shapes.

This year color becomes the protagonist at Juvenalia. Visitors will be able to explore the perception of light, color and shapes, in full color!

We will find different spaces:

•     The city in green:

In this space, visitors will be able to wander through a city that is shown as a real blank canvas, formed by a series of volumes that represent the buildings, vehicles and constructions that surround us every day. This city will change day by day, becoming a green space through a participatory game. Visitors will "paint" it with stickers on which we will find the colors of the grass, the leaves of the trees or the flowers. We will have the opportunity to transform the city into a piece of nature, a collective creation that refers to artistic movements such as pointillism, especially attractive for children.

In this way, visitors will discover how, through each gesture, each one of us has the possibility of making a sustainable and more natural urban environment a reality, with a higher quality of life. A place where every little detail counts.

•     Rainbow Observatory:

Here we multiply the experience of playing and understanding the mechanics of color with three imaginative proposals:

CMYK Labyrinth. The classic labyrinth where you have to find the exit, but with transparent walls dyed with each of the colors of the CMYK range. As you make your way through it, you will be amazed to discover how the play of perspectives, in which your gaze encounters one, two or three walls, brings out the different shades. Just take two steps to the other side, and the color changes, showing its ever-changing nature.

RGB tunnel. A landscape printed in the three basic colors of the RGB system that, when superimposed, cannot be seen. Only by looking through windows with red, blue or green acetate filters will the three different drawings be revealed before our eyes. Tower kaleidoscopes. Four tubes full of mirrors under which visitors are placed to experience as many fascinating kaleidoscopic experiences, in which they discover the magical patterns of these artifacts that have fascinated us for millennia.

Your games of today and always in a fun way and away from the screens.

GIGANTIC TABLE GAMES: An area to leave the screens aside for a while! Giant-sized board games that attract the attention of visitors and make us remember the first time we discovered them. A trip to an eternal childhood, able to connect different generations.

CAYRO Come and have fun at Cayro and enjoy our traditional and modern board games with the whole family! In addition to being able to see live demonstrations and simultaneous chess games with champions, speedcubing with Rubik's cubes, and a lot of surprises more!

Here everyone can be a scientist for a day!

In this space you will find from an exciting planetarium to the most fun and surprising scientific activities.

    For six consecutive days, Apadrina la ciencia (ALC) will organize educational scientific activities for children and young people. The future "scientists" who participate will be able to perform up to five experiments with the help of young scientists who will explain complicated chemical and biological processes in easy-to-understand language.

And we will not miss our scientific Wish Tree where, as in other editions, participants will use their imagination to encourage researchers to achieve "chocolate-flavored vegetables", "a clone that cleans in place of its mother and father" or "a necklace that translates the language of animals".

    Tecnovation girls will organize several days of workshops on Robotics, Programming with plasticine, Cryptography ... and more.

    Planetarium come and meet with COSMOAVENTURA the magic of the universe in the sessions of astronomy films in 360* format.

A space where the little ones will enhance their creativity with the best storytelling, crafts and much more.

Come to the new reading space to enjoy storytelling and workshops with different guest publishers.

Discover in our library the stories that will make children of all ages dream and learn.

Meet our point of sale and signings where we will bring the little ones to their authors and where visitors can see and purchase copies of the books with which the activities have been made and more.

Participants: Tú cuento y tú, Pole Pole editorial, Oleby editorial, Thule, Cuentos para dragoncitos, Istarduck ediciones, Menudo Castillo, Bookolia

Collaborators: Gatosueco, Gamusetes, Bululú, Entre nubes y cuentos, Éccomi books, Babidibú

Is there anything more representative of our city than the Metro? Discover the history of the Madrid Metro, how it works and the different stations! 

An original Metro de Madrid space with didactic and recreational contents

Didactic: Get to know the educational program AULAMETRO, which has activities aimed at raising awareness of the importance of Metro from the historical and technological point of view and in the field of sustainability.

Fun: learn about the different Metro stations and how they work through pastimes, cut-outs, the Metro game...

Design your own star

Entradas.com, a leading portal in ticket sales, invites us to come to its craft workshop "Design your own star". There we can test our creativity by customizing our star with all kinds of materials before adding it to the great constellation.

A place to create stories!

The fun of PLAYMOBIL is to create stories! Discover the PLAYMOBIL space in Juvenalia and you will see how imagination will transport you to any place.

This is a global competition designed to inspire and empower girls through technology. You will be able to discover how to program a machine and what is its language. All this through games and challenges.

Learn while having fun about oral health!

Learn about dental care in oral health and hygiene workshops taught by clinic staff, plus get quick checkups with photos and have fun painting on the creative wall. Plus, get quick photo checkups and have fun painting on the creative wall - let's make oral health exciting for kids at Moonz!

Nintendo brings its best games for the whole family to Juvenalia

Under the slogan "The best gift, spending time together! Nintendo offers us a space with more than 100 game stations so that the visitors of this great family event can enjoy together with titles such as Super Mario Bros. Wonder, Mario Kart 8 Deluxe or Nintendo Switch Sports among many others.

Immerse yourself in culinary magic!

Immerse yourself in the culinary magic of Juvenalia with "Fun Cooking"! Little chefs will get to know some ingredients better, learn basic techniques and enjoy creating delicious dishes. 
A fun and educational experience for all cooking lovers this Christmas!

Inspiring children to eat sustainably

Learn how to eat healthy while taking care of the environment. 

They will teach us such appetising recipes as: potato skin chips with "mansa" sauce, homemade sous-vide vegetable nuggets, mini lamb burger or Norman apple tart.