Presentation of the 2nd Barometer of Pet Parent Habits and Trends in Spain and Portugal 2025, at Iberzoo Propet 2025

Promoted by AEDPAC and with technical management by Hamilton, the "2nd Barometer of Pet Parent Habits and Trends in Spain and Portugal" will be presented on Thursday, 27 February at 18:30 during Iberzoo Propet 2025 at IFEMA Madrid. This second edition of the study includes a comparison between Spain and Portugal, as well as an in-depth look at the uptake of new Tech-Pet technologies.

Barometer of Pet Parent Habits and Trends in Spain 2024: Highlights of this first edition

The idea behind the first Barometer on the new habits and profiles of pet parents in Spain in 2024 was to analyse emerging trends in households with pets and to assess the impact of the Animal Welfare Law (LBA) in this context.

Some of the most relevant data extracted include:

• Over 50% of pet guardians refer to their furry friends by name when speaking to someone else and they even look upon them as children.
• Pets are included in family traditions. A total of 74% say they always or almost always include their pets in photographs, and 71% say that they bought them Christmas gifts, with an average spend of €26.1.
• Meanwhile, 91% believe that pets have a significant or quite significant impact on well-being and mood.
• The reform of the Animal Welfare Law makes it illegal to leave pets tied up outside shops. This change in the law means that 54% of pet parents now feel tempted to leave their pets at home when they go shopping.

Profile of pet parents in Spain 2024

In the first edition of the study, which was conducted in 2024, it was confirmed that 49% of Spanish households had pets, considered them as a member of the family and even more significant a member than other people (80%). Consequently, 39% of households identified as pet parents in 2024.

According to the type of relationship they have with their animals, five types of pet parents were defined in Spain: Lovers (24%), Loyal and Affectionate (24%), First-timers (22%), Happy Companions (18%), Consciously Responsible (12%). 

The profile of pet parents was characterised by a composition of 50.9% women and 49.1% men, with an average age of 45.8 years. Most of them live with a partner and have children at home, which suggests a balanced family demographic group.

New sector report: 2nd Barometer of Pet Parent Habits and Trends in Spain 2025

Portugal is the guest country of this edition of Iberzoo Propet, where the second wave of the "Barometer of Pet Parent Habits and Trends" is being presented. In addition to the evolution of the data compared to 2024, it will offer some new information: a detailed comparison between profiles in Spain and Portugal. This comparison not only analyses the profiles of pet parents but also explores the use of new technologies in the sector and looks at the investment made by pet parents in pet care products and services.

Outstanding aspects of the Barometer: Food, Tech Pet Technology, Economic Impact and New Market Opportunities

Among the aspects dealt with in the sector report, there are four main blocks:

• Feeding Preferences: animal guardians' focus on non-customised diets, natural foods, and new nutrition trends in companion animals.
• Adoption of Tech-Pet Technology: use of advanced devices such as trackers and health monitors, surveillance cameras, tech accessories, and applications for specific services related to pet care.
• Economic Impact: a detailed study of how much pet parents spend on food, health, hygiene, toys, and services such as insurance and daycare for their animals.
• New Market Opportunities: how the influence of pet parents affects sectors such as pet-friendly tourism, online services, and advanced care products.