Design and interior design: transforming the hospitality customer experience

In the hospitality sector, where competition is fierce and customer expectations are increasingly high, architecture and interior design play a key role in creating memorable experiences to reinforce customer loyalty. The combination of various design elements, such as lighting, sound, decoration, landscaping, furniture, signage, decorative textiles and wall coverings are key to creating environments that invite comfort, sophistication and innovation while improving functionality.

Lighting and sound, the hidden magic that enhances the hospitality experience

When it comes to designing a space, whether in catering or hospitality, there are invisible elements that are nevertheless transformative. Lighting is an example of this, as the right light can create welcoming atmospheres and enhance architectural details. General lighting, combined with spot and accent lighting, can direct attention and enhance the perception of space. Sound also plays a crucial role, both in terms of room acoustics and room soundproofing, as well as audio systems that provide quality music in line with the experience to be offered.

Decoration, furniture, landscaping or textiles, the art of creating memorable spaces in the hospitality industry.

On the other side of the coin, there are visible elements that are essential to define the character and functionality of hospitality businesses. Choosing comfortable and aesthetically pleasing furniture, together with decorative pieces that reflect the identity of the venue, helps to create a welcoming and inviting atmosphere, while modular and versatile furniture can be adapted to different needs, offering flexibility in the use of spaces.

In addition, the incorporation of gardening and landscaping elements not only beautifies exteriors and interiors, but also brings psychological and environmental benefits. Well-designed gardens, green terraces or interior courtyards with exotic or local plants can offer guests a natural and relaxing retreat, enhancing their experience and well-being.

Decorative textiles, such as curtains, rugs or upholstery, add colour, texture and warmth to interiors. Choosing high quality, designer fabrics can enhance the elegance and comfort of spaces.

Signage and signage, guiding excellence in the customer experience

Accordingly, when designing a space, signage and signage are crucial for the orientation and safety of customers, as well as for the efficiency and productivity of professionals. Clear and well-designed signage helps visitors to move around easily and to find specific services and areas.

It is also worth noting the possibilities opened up by ephemeral installations, such as temporary exhibitions and themed decorations, which offer dynamism and novelty, maintaining the interest of recurring guests and attracting new visitors. These installations can be adapted to seasonal events, festivities or special promotions, adding value and diversity to the hotel's offer.

In conclusion, architecture and interior design are essential pillars in the hospitality sector. Every detail, from lighting and sound to landscaping and ephemeral installations, contributes to creating unique customer experiences. A holistic approach that combines functionality, aesthetics and sustainability can differentiate a business in a competitive market, ensuring satisfaction and loyalty. Continuous innovation in these fields will continue to transform the hospitality industry, adapting to new trends and market needs.

From 18 to 21 October 2024 at IFEMA MADRID, leading architecture, design and interior design companies will be present at the first edition of Guext, which is organised in collaboration with FELAC (Spanish Federation of Associations of Manufacturers of Machinery for the Hospitality, Collectivities and Related Industries). If you are thinking of opening a hospitality business or redesigning the customer experience you offer, the main suppliers will be at Guext to support you and take your space to the next level.