Discover CoffeeXperience at GUEXT, the new epicentre of coffee in the hospitality industry.
All the coffee players will be at Guext from 18 to 21 October at IFEMA MADRID. Don't miss it!
Coffee, a fundamental element in the on-trade, has seen a notable growth in consumption in Spain, where it is estimated that more than 14,000 million cups are consumed each year. This boom reflects not only the popularity of this drink, but also the evolution of a sector that is committed to innovation and quality.
In response to this trend, Guext, the new international exhibition of suppliers and services for the hospitality industry organised by IFEMA MADRID in collaboration with FELAC (Spanish Federation of Associations of Manufacturers of Machinery for the Hospitality, Catering and Allied Industries), announces the creation of CoffeeXperience, a specialised space that will give a unique focus to the coffee sector from 18 to 21 October during the fair, offering attendees the opportunity to discover the latest trends in coffee consumption and preparation.
A space for all coffee players
CoffeeXperience will bring together producers, importers, roasters, manufacturers of equipment, coffee machines, grinders, roasters and accessories, as well as specialised establishments and other industry experts. This event will become the professional meeting point par excellence, where attendees will be able to explore all the possibilities coffee has to offer.
Interactive and educational activities with coffee as the protagonist
CoffeeXperience will not only be a showcase for products and services, but also a space to learn and enjoy the latest coffee-related news through various experiential activities for professionals.
In the Cupping Area, for example, attendees will be able to participate in tastings led by green coffee producers and importers, discovering and tasting different varieties of coffee and learning to appreciate its different flavours.
The Latte Art & Barista Zone, meanwhile, will host various types of activities. In addition to official Latte Art Grading System certifications, the technical skills and creativity of the baristas will be evaluated and there will be interesting competitions between professional baristas who will show their skills in making coffee drinks.
The Barista Pills will offer masterclasses on best practices in the use of equipment and accessories for making the best coffee, and the Barista School will give hospitality schools the opportunity to offer their students hands-on experience in coffee making with expert baristas.
An Essential Meeting for Hospitality Professionals
CoffeeXperience is an integral part of Guext, the international meeting for the hospitality industry created and promoted by IFEMA MADRID together with FELAC, which as a whole will offer a wide range of innovative proposals from the main companies and professionals in the Hospitality sector.
If you are a hospitality professional, this is a unique opportunity to update yourself, connect with industry leaders and take your business to the next level. We look forward to seeing you at Guext, where the future of hospitality will be brought to life from 18-21 October at the exhibition centre.