The business and institutional networking space to take advantage of opportunities in Brazil

The World Fresh Forum will once again be held within the framework of Fruit Attraction, where the business opportunities and commercial challenges that exist in the guest countries at this edition, China and Saudi Arabia, as well as Brazil, will be presented. Organised by ICEX España Exportación e Inversiones, IFEMA MADRID and FEPEX, the Forum will hold its second session on Tuesday 17 September, over Zoom, and will be dedicated to Brazil.

The Brazilian fruit and vegetable market is one of the markets with the greatest potential for the Spanish fruit and vegetable sector outside the EU, given the significant size of its demand and the inversion of the seasons between the two hemispheres, which makes it an importer of these products. 

According to FAO data, Brazil was the world's fourth largest producer of fruit and vegetables in 2022 after China, India and Turkey. However, almost all of it was destined for domestic consumption, with only 2% of that year's production being exported. 

The potential of domestic consumption is reflected in the fact that Brazil imports around one billion dollars worth of fruit and vegetables every year. Last year, Spain became Brazil's third largest supplier, behind only Argentina and Chile, with exports worth more than 79 million euros, making it the main European partner. Among European exports, our country leads in sales of plums, peaches, citrus fruits, garlic and nectarines, among others. Brazil was also the fourth largest destination for Spanish exports outside Europe, which is indicative of the relevance of the market.

A thorough understanding of the functioning of the industry and the specific demands of fruit and vegetable importers is essential. All this will be analysed by those responsible for the Administration, both MAPA and MINECO, the Spanish Economic and Commercial Office in Sao Paulo and the Brazilian importers and distributors who will be participating in the session.

When: 17 Sept 2024, 4 pm Madrid 

Join the Brazil Session

PROGRAMME. Opportunities for the Spanish fruit and vegetable sector in Brazil

4 pm Opening: 

Luis Martín, technical director at FEPEX

María José Sánchez, Managing Director of Fruit Attraction

María Naranjo Agrifood Industry Director at ICEX

4.05 pm Regulatory conditions for access to the Brazilian market: MAPA and MINECO

Marta Alzas, Deputy Director-General for Inspection, Certification and Technical Assistance MINECO

Miriam López, Head of the Export service at the Subdirectorate General for Health Agreements and Directorate General Of Agriculture Production Health and Border Control MAPA

4.30 Opportunities for the fruit and vegetable sector in the Brazilian market: 

Urbano Murillo, Spain's Economic and Commercial Counsellor in Sao Paulo

Enrique Garcia, director of the logistics company SameLog

4.55 pm Discussion with participants