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23 July 2024

VAL VENOSTA, first class apples

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VIP Val Venosta will be showcasing its wonderful apples at Fruit Attracion. The jewel in VIP's crown is the Golden Delicious, famous for its distinctive and seductive red cheek.

Located in the heart of the South Tyrolean Alps, VIP Val Venosta, this valley is the highest apple-growing area in Europe, with a perfect microclimate for the ripening of exceptional fruit.

The jewel in VIP's crown is the Golden Delicious

The jewel in VIP's crown is the Golden Delicious, famous for its distinctive and seductive red cheek, a characteristic feature of apples grown in mountainous regions. The idyllic landscape of the Venosta Valley, with its dry climate, fertile soils, sunny days and cool nights, provides the perfect conditions for growing apples of superior quality and incomparable taste. That is why it is called ‘apple paradise’.

In addition to Golden Delicious, the valley is distinguished by the cultivation of many other varieties, most of which are available in an organic version, and a large number of which are called Club apples. The best known are: Cosmic Crisp®, Ambrosia™ Kanzi® and Envy™, which extend the commercial offer of VIP Val Venosta, guaranteeing a continuous supply of fresh and tasty apples all year round.

With a constant drive for quality and innovation, VIP Val Venosta continues to provide premium quality apples that offer consumers authentic taste experiences for all the senses.

Participate in Fruit Attraction stand 8C11

www.vip.coop