General news header Mobile general news header
04 October 2024

THE JERTE VALLEY COOPERATIVE GROUP, with the program “Pick a Picota for UK”.

Reading time
3 min.
News sections

Por tercer año consecutivo, la Agrupación de Cooperativas del Valle del Jerte asiste a Fruit Attraction con su stand de promoción alimentaria con el programa “Pick a Picota for UK”, cuyo objetivo era la For the third consecutive year, the Agrupación de Cooperativas del Valle del Jerte attended Fruit Attraction with its food promotion stand with the program “Pick a Picota for UK”, whose objective was to promote the unique characteristics of its Picotas cherries in the United Kingdom. de las características únicas de sus cerezas Picotas en Reino Unido.

The Agrupación de Cooperativas del Valle del Jerte attended Fruit Attraction with its food promotion stand with the program “Pick a Picota for UK”, whose objective was to promote the unique characteristics of its Picotas cherries in the United Kingdom. In addition to cherries and picotas, the company's portfolio includes other products such as chestnuts, dried figs, fresh figs, plums and berries, which are becoming more commercially relevant for the company year after year thanks to the constant improvement in quality.

Under the slogan “The naturally stalkless cherries

Under the slogan “The naturally stalkless cherries” different actions have been carried out to familiarize consumers with the benefits of these special cherries, naturally stalkless, which are produced in an idyllic and beautiful valley with great care and dedication on the part of their growers. This year marks the end of a program that has brought great results in this market, where the Picota is appreciated for being a perfect summer and healthy snack. However, after every end comes a new beginning, and the Agrupación is already thinking about the next strategic markets to which it will bring its wonderful Picota.

The Agrupación also markets conventional cherries produced by its farmer members in large volumes internationally, offering its customers not only a high quality product, but also a long continuity of supply. This is achieved thanks to its cooperative grouping model, one of the first in Spain in the fruit and vegetable sector, which strengthens the processes through the union of more than two thousand members.

Chestnuts, dried figs, fresh figs, plums, and berries

In addition to cherries and picotas, we can also find in its portfolio other products such as chestnuts, dried figs, fresh figs, plums, and berries, which year after year acquire greater commercial relevance for the company thanks to the constant improvement of quality, both in the field processes and in the production processes in its facilities.

The company also markets processed products such as oil and liqueurs, spirits and liquors produced in its own distillery and oil mill, respectively, as well as delicious jams with more than 80% fruit. All these products are born from the use of the product that can not be marketed fresh, thus contributing in the chain of circular economy.You can find all the information of the company on the web www.ac-vallejerte.es, and contact through the phone 927471070 or mail info@ac-vallejerte.es.

The Agrupación de Cooperativas del Valle del Jerte will be present at Fruit Attraction at stand 5C12.

https://www.ac-vallejerte.es