PANAMA promotes its agricultural diversity
PROPANAMA, together with the Embassy of Panama in Spain, accompanied by an outstanding group of Panamanian companies, are proud to announce their participation in Fruit Attraction. During this convention, Panama will show the world the richness and quality of its agricultural production at stand number 4E17.
PROPANAMA, in conjunction with the Embassy of Panama in Spain, accompanied by an outstanding group of Panamanian companies, is proud to announce its participation in the prestigious Fruit Attraction 2024 convention, to be held October 8-10 at IFEMA, Madrid, Spain. During this convention, Panama will show the world the richness and quality of its agricultural production in Pavilion 4, Stand number 4E17. This will be the fourth time Panama participates in this important international event, having previously attended in 2021, 2022 and 2023. This year's participation is focused on highlighting the diversity of fresh and high quality products exported by the country, with a special focus on pineapple, a flagship product of Panamanian agribusiness.
Pineapple: Panama's Golden Treasure
Panama is known worldwide for the exceptional quality of its pineapple, especially the MD-2 variety, which stands out for its incomparable sweetness, with Brix levels that guarantee a delicious and balanced flavor. Pineapple is Panama's sixth most exported product and the second most important among fruits, after bananas. It has gained recognition in international markets not only for its flavor, but also for its freshness and consistency, characteristics that make it a highly competitive product. 70% of Panama's pineapple exports are destined for Europe, which is the main market. The remaining 30% is exported mainly to the United States and the Caribbean. In recent years, Panamanian companies have redoubled their efforts to diversify their markets and adapt to changing global demand conditions. With the goal of expanding their presence in new markets, Panamanian producers are exploring opportunities in countries with growing interest in exotic and high-quality products, such as the Middle East and Asia. This diversification strategy has been key to maintaining stability in times of low demand in traditional markets.
Companies such as Capitán Piña, PAISA (Producción Agrícola Internacional, S.A.), Tres Piñas, Industrias 4.0 Panamá, S.A. and Tropical Fruit are at the forefront of this initiative, working not only to increase the market share of Panamanian pineapples, but also to ensure that each exported pineapple meets the highest international quality standards. This dedication to quality control ensures that Panamanian pineapple continues to be a preferred product on tables around the world.
In addition to pineapple, the companies accompanying us will have a diverse portfolio of agricultural products, among them we can highlight: Agro Export Pacific, Estrada Company, APSECU, Mensabe Export & Import, and Producción Azuero TJS, S.A. will highlight the export of watermelon, both seedless and seeded, a fruit that has gained popularity for its refreshing taste and quality. Pitavera, Dragon Fresh Fruits, and Jardines Urbanos have formed the Panamanian Pitahaya Association to showcase the exquisite exotic fruit pitahaya, a fruit that has captured international attention for its unique flavor and nutritional properties.
Panama Squash and Gustoo Products will offer products such as papaya and pumpkin, as well as plantain which has increased its exports by 46% in the last five years showing the international interest in this Panamanian product and cassava, products that complement Panama's diversified agricultural offer. Greenlab Biotechnology will exhibit its innovative in vitro plant production technique, which plays a fundamental role in the development and sustainability of modern agriculture.
PROPANAMA extends a cordial invitation to all those attending the inauguration of Fruit Attraction 2024 on October 8 at 9:30 am to visit the Panama Pavilion at Stand #4E17 and discover firsthand the quality and variety of agricultural products that the country has to offer. For more information about PROPANAMA, visit: www.propanama.gob.pa
About PROPANAMA
PROPANAMA is the authority in charge of promoting investment and exports in Panama, supporting local companies in their international expansion and strengthening the country's presence in key global markets.