AgroFresh, leader in post-harvest technologies

AgroFresh, a leader in post-harvest technologies, announces its participation at Fruit Attraction 2025, where it will present innovative solutions for fruit preservation. These technologies help to prolong fruit freshness, optimise quality management and improve decision making in the supply chain.

Innovative solutions for fruit preservation

AgroFresh, a leader in post-harvest technologies, announces its participation in Fruit Attraction 2025, where it will present its innovative solutions for fruit preservation: SmartFresh™, FreshCloud™ Inspection, and Rubens. These technologies help extend fruit freshness, optimize quality management, and improve decision-making throughout the supply chain.

SmartFresh™, the industry’s leading 1-MCP-based treatment, helps maintain apple firmness, flavor, and color, reducing post-harvest losses and facilitating export to distant markets. Complementing this solution, FreshCloud™ Inspection enables the collection and analysis of key data throughout the value chain, optimizing post-harvest management. Meanwhile, the Rubens scanner provides precise quality assessments without damaging the fruit, allowing for more efficient sorting and distribution.

"Our commitment is to provide innovative solutions that help enhance fruit quality and sustainability in the fresh produce sector," says Julián Herraiz, AgroFresh Fruit Protection S.A General Manager. . With SmartFresh™, FreshCloud™, and Rubens, producers and exporters can optimize their operations, reduce waste, and ensure high-quality fruit for consumers."  AgroFresh reaffirms its commitment to sustainability, helping to minimize food waste and optimize resource use in fruit production.

Want to improve the quality and sustainability of your fruit? Visit us at booth 3D26 at Fruit Attraction 2025 and discover how our solutions can make a difference.

For more information, visit: www.agrofresh.com

Press Contact: Cécile Canivet ; ccanivet@agrofresh.com; +34 648 27 14 77

Cécile Canivet ; ccanivet@agrofresh.com; +34 648 27 14 77