Buy your ticket to watch the fair online and enjoy the contents of 2024.
Fruit Attraction: the essential event for the fruit and vegetable sector
Fruit Attraction, the big event for the fruit and vegetable sector.
From the 30th of September to the 2nd of October, Madrid will become the world's epicentre for operators, retailers and professionals looking to grow, network and transform their business strategies.
Fruit Attraction is the place where international supply and demand meet at the key moment for planning campaigns and opening doors to new markets.
Under the premises of marketing, innovation, quality and knowledge, Fruit Attraction 2025 is presented as the main promotional tool for the fruit and vegetable sector, with the aim of boosting international commercial activity and promoting training and interaction between professionals throughout the value chain.
Don't miss the event that will determine the future of the fruit and vegetable sector. Fruit Attraction 2025: the time, place and global connection you need to take your business to the next level.
Areas
Fresh Produce
The world's epicentre for fresh produce trading
Auxiliary industry
The entire value chain of the fruit and vegetable sector meets at Fruit Attraction
Innova & Tech
Innovation is at the forefront with the latest developments in agricultural research and technology.
Fresh Food Logistics
Companies that solve the supply chain of cold transport and logistics of perishable products.
The knowledge center for the sector
TAP Innovation Hub
TAP Innovation Hub
The Innovation Hub is the great opportunity at Fruit Attraction to promote and give visibility to innovative products in the fruit and vegetable sector. This exhibition space during the fair will present the latest and best products and services from exhibitors, organised into three categories: fresh produce, F&V industry and sustainability and commitment actions.
Awards for the best stand
Awards for the best stand
For the second year, Fruit Attraction will be awarding a prize to recognise those exhibition spaces that stand out at the fair for their creativity and design according to the criteria of: functionality, communication/promotion, design, aesthetic impact and quality.
Guest importing countries
Guest importing countries
This year's Guest importing countries are: Mexico and Malaysia
FRESH&STAR star product
FRESH&STAR star product
At this edition of Fruit Attraction, the main protagonist will be the tomato. Throughout the fair, there will be various activities designed to highlight its exceptional quality, unique flavour and incredible versatility.
Fruit Attraction Sao Paulo: The international meeting of the fruit and vegetable sector in Brazil
Fruit Attraction, the global benchmark trade fair for the marketing of fruit and vegetables, organised by IFEMA Madrid, faces its internationalisation process as a global benchmark brand looking towards Latin America at the second edition of Fruit Attraction Sao Paulo.
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