Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
What is Fitur?
FITUR is Tourism
FItur is the first appointment of the year for the world’s tourism professionals and the leading trade fair for inbound and outbound markets in Latin America.
You have to be at FITUR: a unique forum for promoting brands, presenting new products, learning about the latest trends and filling your agenda with new contacts and opportunities.
Fitur is Business
Fitur is an essential hub for the generation of business and the global dynamisation of the world's tourism industry.
During five days of celebration, the fair welcomes professionals from the tourism sector with high decision-making authority. As well as the visitors interested in finding out more about the destinations on offer, who can visit the fair over the weekend.
Thousands of meetings that generate great ideas, business opportunities, new projects and agreements.
Fitur is Specialisation
Society is evolving and tourism is a reflection of the different trends that mark our lifestyle. Specialisation at fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Find out about its ten specialised areas: Fitur TechY, Fitur Know-How & Export, Fitur LGBT+, Fitur Lingua,Fitur Talent, Fitur Woman, Fitur Screen, Fitur4All, Fitur Cruises and Fitur Sports.
Fitur is cutting edge
Fitur offers content focused on development, promoting digitalisation, innovation, technology and sustainability. Addressing cross-cutting and current topics such as Big Data, Artificial Intelligence, smart destinations, etc.
In addition, the FiturNext Observatory aims to promote initiatives that will have a positive impact on visitors, residents, destinations and the world, in the economic, social, cultural and environmental spheres.
FITUR is Knowledge
FITUR is a platform for training, debates and inspiration.
Every year the trade fair brings together experts from a variety of disciplines to share their knowledge, experiences and concerns. Don’t miss the forums, debates and presentations that we organize in collaboration with the world’s most innovative tourism businesses.
Why should you visit Fitur?
Grow your network
Meet new suppliers and customers and strengthen commercial relationships with existing ones, multiplying business opportunities.
Get the best personalized offers
Be inspired by the best in the sector and get all the information on specialised offers for FITUR participants.
Find out about new market trends
Get an update on the entire tourism sector thanks to the programme of conferences and technical seminars.
Enjoy the city of Madrid and its Region
More than 69,000 m2 of exhibition space in the world capital of tourism and headquarters of the World Tourism Organization (UNWTO).
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.