‘Invincibles', the mural to be painted during FITUR 2025 is a tribute to those affected by the DANA weather phenomenon
From 22 to 26 January, this work of art will symbolise the support of the industry, the courage and resilience of the people and the rebirth of the affected territories.
At the end of October 2024, the worst DANA weather phenomenon so far this century hit the autonomous communities of Valencia, Castile-La Mancha, Andalusia, Catalonia and, to a lesser extent, the Balearic Islands and Aragon, causing more than 200 fatalities and flooding with severe personal and material damage, both to infrastructures and to public and private property.
In the face of this tragedy, FITUR announces that the young mural artist Imanol Cilla Intxaurraga will be painting the mural 'Invincibles’ over the five days of the trade fair. Measuring 4.88 x 2.44 metres, this work of art seeks to become a symbol of courage and resilience and to represent the vision of the rebirth of the people and territories affected, transforming adversity into a collective victory.
In this allegory of the recovery of the beauty and harmony of the affected tourist destinations, a sprig of rosemary - an aromatic plant native to the affected regions, which grows wild in their landscapes - will be the central element of the mural, symbolising the strength, tradition and deep connection of the people with their land, but also its revitalisation. The details of the mural will include scenes of the renewed landscape in which tourists, camera in hand, capture the beauty of the regenerated landscapes in an image that reflects the revitalisation of tourist destinations and the recovery of hope.
From 22 to 26 January, in IFEMA MADRID’s central square, 'Invincibles' will pay tribute to the strength of the local communities and the admiration that the tourism industry feels for their courage and determination in a work entitled “Homenaje a las personas y destinos españoles que renacen tras la tragedia.”. (Homage to the Spanish people and destinations that are reborn after tragedy. They are invincible, they are FITUR.)
The International Tourism Trade Fair thus reflects the unconditional support of the tourism industry with the communities and people affected by the DANA, becoming a meeting place and commitment for the industry to pull together to promote the recovery and revitalisation of destinations and highlighting the importance of cooperation and support in the face of adversity.