La Rioja will promote itself at FITUR as a unique and attractive destination
La Rioja will be promoting itself at FITUR 2025 as “a unique and attractive tourist destination with a balanced and versatile tourism offer,” according to Virginia Borges, Director General for Tourism and Territorial Promotion of this autonomous region, for which the trade fair is an unmissable event that it will be attending this year armed with "an arsenal of reasons and attractions".
Virginia Borges, Director General of Tourism and Territorial Promotion of La Rioja, summarises the main tourism proposals to be presented by this autonomous region at FITUR 2025: "the projection of the region as a unique, attractive and sustainable tourist destination filled with nuances. A balanced, versatile and authentic offer that is unadulterated and serene; where the value of the territory boasts a whole host of experiences in which the landscape, culture, heritage, wine tourism and gastronomy provide a differential value compared to other tourism models.
Borges is confident that FITUR 2025 will be "an unmissable event to which La Rioja will come prepared with ‘an arsenal of reasons’ and, above all, of attractions to convince and invite visitors to enjoy themselves in their own country". The Director General of Tourism and Territorial Promotion hopes "as every year, to offer our best version to professionals and potential visitors".
Photo: Daniel Acevedo