FITURTECHY amazes with TechYhotel, a technological immersion into the tourism of tomorrow

As part of the 17th edition of FITURTECHY 2025, the section organised by FITUR and the Hotel Technology Institute (ITH), being held between 22 and 24 January within the framework of FITUR, is presenting a new edition of TechYhotel. On this occasion it will be offering an immersive experience, with a tour of six themed environments inspired by ‘One Thousand and One Nights’. This space, located in Hall 10B03 of IFEMA MADRID, will combine tradition and cutting-edge technology thanks to the participation of more than 40 leading companies in tech solutions and sustainability.

This showroom will concentrate technological capabilities (AI, robotics, automation, hyper-personalisation, sustainability and advanced systems integration) that are redefining the hotel industry into about 250 square metres. Visitors will be able to ask wishes to the genie with the lamp, try out an exoskeleton, enjoy immersive virtual reality experiences, interact with avatars in real time or witness how robots and artificial intelligence (AI) are playing an important role in the future of the hotel sector.

A space designed for the future

Designed by architect and interior designer Miguel Soler, the space integrates cutting-edge technology to transport visitors to the environment related to the world of adventures and fantasies of the fairytale of ‘One Thousand and One Nights’. The aim was to create a functional space to showcase innovative tech applications in a three-day pop-up format. In addition, Sabia Proyectos, experts in hotel theming, has provided the thematic touch to achieve a balanced fusion between technology and tradition.

The ‘Barro con Alma’ (clay with soul) signage, designed by the ceramist Mayche Ayllón, president of Fundación Llamada Solidaria, adds a human and sustainable touch to the space. Made from recycled clay, it includes pictograms as an accessible and universal language, paying tribute to the victims of the Dana weather phenomenon in Valencia.

An Immersive Experience: six thematic spaces

The TechYHotel showroom is designed around six themed spaces entitled ‘One thousand and one journeys’ and inspired by showing the key tech solutions that will mark the future of the industry, guided by the technology of NaviLens codes adapted by Ilunion.

The tour kicks off in the Technology Souk, a vibrant marketplace where the coexistence and collaboration between humans, robots and AI, necessary for the transformation and evolution of tourism, is materialised . Thus, robots and interactive avatars act as part of the hotel staff, while solutions such as Wipass revolutionise check-in and wearable devices such as Ray-Ban Meta glasses and EizyHotel.ai software simplify operational management through real-time artificial intelligence. This space also combines hyper-personalisation and sustainability, with innovations such as the PressReader personalised digital library and the AguaPARS atmospheric water generator, which converts air humidity into drinking water, among other innovations on display. In this space, it is worth highlighting the first eco-sustainable technological amenity created by the ITH Robotics Club that allows guests to enter the digital world and enjoy a 360º stay.

At the Sultan's Palace, the comfort and well-being of staff and guests are paramount. This area fuses ergonomics and sustainability with recycled textiles, ergonomic beds and eco-sustainable solutions such as high-performance silent minibars or Smart Lockers from PERSEO by BTV. Visitors will also be surprised by the implementation of exoskeletons designed to prevent injuries and improve staff posture, showing how technology can humanise and improve working conditions in the hotel sector.

Innovation reaches a new level in The City of Baghdad, where robotics and automation become essential elements. Advanced robots from PUDU Robotics optimise the cleaning and transport of goods, while a fully automated interactive bar offers a unique entertainment experience. In addition, initiatives such as the SUCO Sessions by Wipass combine technology and wellness to offer moments of digital disconnection in this futuristic environment.

The Menara Garden offers a sustainable respite inspired by the magical oases. Technology takes centre stage with electric vehicles, photovoltaic floors that generate clean energy and sustainable decoration that includes vertical gardens and decorative panels made in Spain. This space symbolises the perfect balance between nature and innovation.

Health tourism and inclusion are reflected in The Genies’ Sea, a therapeutic space designed to stimulate all the senses. In collaboration with Fundación Llamada Solidaria, this multisensory area proposes new ways of integrating interactive materials and accessible technologies in hotels, guaranteeing relaxing environments adapted to people with special needs. ABSOTEC's decorative eco-sustainable sound absorbing solutions stand out for ensuring healthy and relaxing spaces with a cutting-edge design.

Finally, the magic becomes tangible in Ali Baba's Cave, where interactive surfaces and advanced automation redefine the guest experience. The ‘Open Sesame’ voice access control and Signify's magic mirrors are just some of the solutions that this space is showcasing, while tourist accommodations have the opportunity to receive personalised technological diagnostics courtesy of the ITH Robotics Club and Uground AI.

With interactive activities such as exoskeleton testing, immersive experiences, AI, robot interaction and AI-generated real-time robotic diagnostics, TechYHotel promises to captivate visitors and position itself, as in previous editions, as one of the main attractions of the International Tourism Trade Fair taking place from 22 to 26 January at IFEMA MADRID. A unique opportunity to experience how technology is revolutionising tourism and redefining the human experience within the framework of ‘One Thousand and One Journeys’.