FITUR Screen 2025 reinforces its global reach with Spain and Mexico in starring roles
The association presents its Ambassador of the Year awards to Esperanza Ibáñez, Director of Public Policy for Spain and Portugal at Netflix, and to the Content Legal Strategy Unit at Grupo Telefónica, led by Clara Ruipérez de Azcárate.
FITUR Screen, a section dedicated to screen tourism, is taking place from 22 to 26 January at IFEMA MADRID, organised in collaboration with the Spain Film Commission and announces its seventh edition with a greater international projection and a programme comprising various activities and presentations, opening up new opportunities for destinations around the world to share their resources and collaborate in the development of screen tourism.
The Spain Film Commission's Ambassador of the Year Awards will be presented at the opening of FITUR Screen on 22 January at 12.30 pm. This year's winners are Esperanza Ibáñez, Director of Public Policy for Spain and Portugal at Netflix; and the Content Legal Strategy Unit at Grupo Telefónica, led by Clara Ruipérez de Azcárate, for their unwavering dedication to the growth of the audiovisual industry and its global expansion. They join the recognition that Spain Film Commission has been awarding for several years to prominent personalities such as Rishabh Chopra in 2024; James Costos in 2019; and Aitana Sánchez Gijón in 2020; thus highlighting the continuity and relevance of this award in the promotion of the international audiovisual industry.
In addition to these awards, the Best Production Award will be presented on Friday 24 January to “Rita”, the debut film by Spanish actress and director Paz Vega, for the creativity and quality of the production, as well as its ability to consolidate Spain's image as a leader in the audiovisual industry.
More than fifteen presentations with Mexico heading the cast
As for the presentations at FITUR Screen, Grupo Piñero, producers of the film “Amanece en Samaná”, filmed entirely in one of its hotel complexes in the Dominican Republic; or the presentation of SetJetters, an innovative app that connects users with locations of iconic films and series, promoting film tourism.
With a pioneering vision and greater international development, FITUR Screen 2025 has three new collaborating destinations in Mexico: the states of Jalisco, Morelia and Michoacán, which stand out for their historical, cultural and natural wealth and which will be presented as great exponents of film tourism, consolidating themselves as reference destinations for international audiovisual productions.
Mexico's participation reinforces the importance of FITUR Screen's international projection, consolidating its position as a key platform for connecting destinations around the world with the opportunities offered by the audiovisual sector. Spain Film Commission, as co-organiser of the section, is committed to highlighting Mexico's role in the global film industry and promoting international collaborations that foster the exchange of talent, locations and experiences between the two countries, opening new doors for the growth of the industry on both sides of the Atlantic.
Likewise, this edition of FITUR Screen has eight partners from the Spain Film Commission network: Andalucía Film Commission, Aragón Film Commission, Canary Islands Film, Cantabria Film Commission, Extremadura Film Commission, Madrid Film Office, Rías Baixas Film Commission, Valladolid Film Commission, Vigo Film Office and Zaragoza Film Office, which will be promoting their territories at the trade fair.
These collaborators are joined by CETT, SETJETTERS, Ciudad de la Luz Film Studios, Comunitat Valenciana, Grupo Piñero, Lloret de Mar Film Commission and La Palma Film Office, consolidating a strategic network that reflects the diversity and richness of the locations and services that Spain offers as a leading global film tourism destination.