Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
Fitur: the key meeting of the tourism sector
Fitur: International Tourism Trade Fair
Fitur is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets.
The global hub for tourism industry professionals and the sector's largest business platform.
What is Fitur?
Find out all about Fitur, the main meeting point for tourism professionals.
Fitur Areas
Specialisation at Fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Puerto Rico Partner FITUR 2027
A global platform
Puerto Rico, Partner Country at FITUR 2027
Jennifer González Colón, Governor of Puerto Rico, announced that Puerto Rico will be the Partner Country at FITUR 2027, the world's most important international tourism fair.
‘This alliance allows us to amplify the island's visibility and reinforce a solid narrative before global audiences.’
Fitur awards
Best Stand Awards
Best Stand Awards
This award recognises the most outstanding stands at FITUR for their creativity, design and innovation. It rewards functionality, visual impact and the ability to surprise, valuing proposals that integrate aesthetics, technology and visitor experience to strengthen brand image and attract the public.
Sustainable stand
Sustainable stand
Stands that minimise their environmental impact through the use of recycled materials, clean energy and sustainable practices are recognised. This award values commitment to ecological responsibility, innovation in sustainable design and contribution to a more environmentally friendly trade fair model.
Active tourism
Active tourism
This award recognises active tourism and nature projects that integrate sustainability as their main focus. It values unique experiences that respect the environment, promote local development and offer visitors an authentic connection with nature, combining innovation, environmental responsibility and tourist appeal.
Jorge Vila Fradera
Jorge Vila Fradera
This award recognises the best presentation at FITUR in terms of quality, impact and relevance. It rewards proposals that offer an innovative and strategic vision for the future of tourism, contributing to the development of the sector through transformative, sustainable ideas that are aligned with new global trends.
Fitur 4all
Fitur 4all
This award recognises exemplary initiatives that promote accessible, inclusive and socially committed tourism. It values proposals that remove barriers, encourage participation by all audiences and contribute to a more equitable and diverse tourism experience that is aligned with the values of social responsibility and respect for the community.
Winners of the FITURNext 2026 Challenge
The 2026 Challenge focused on how tourism can contribute to efficient and sustainable water management. Through good practices and awareness-raising, the tourism sector can promote responsible use of this resource, boost access to water and strengthen water security in destinations.
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.
