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Welcome to FITUR Cruises

The cruise sector is a tourism segment which is heavily reliant on innovation, in the creation of new experiences for cruise passengers, in models for sustainability and in the strengthening of its competitiveness and profitability. This space is offered in collaboration with CruceroAdicto.com

The cruise industry contributes substantially to local and state economies around the world. Hard hit by the pandemic, cruises have embarked on a path to reactivation based on health safety. At the beginning of the year, CLIA estimates indicated an expected 100% recovery of activity by the summer.

Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities. Cruise passengers spend heavily in the destinations visited and often incorporate these places into their future travel routes, feeding back into the destination's tourism demand.

Girls on the beach

FITUR Cruises 2025

After the initiative launched at Fitur 2022, in which, under the name Fitur Cruises, a program of informative and recreational activities aimed at the end customer was developed with great success in terms of impact and attendance, Fitur Cruises 2023 continued to expand its field of action to include the B2B area, In Fitur Cruises 2024 the section was fully consolidated with a duration of 5 days (B2B + B2C) and its transfer to Hall 4 of the Fair (where Europe is located) to have a prominent presence and in line with the potential of this section. At Fitur Cruises 2025 it will be held again in the same pavilion thanks to the great reception it received at this location.Translated with DeepL.com (free version)

Objectives

  • Contribute to the commercial dynamization of cruises.
  • Reinforce the cruise industry's image of sustainability.
  • Offer a meeting point for the cruise industry with ports and tourist destinations.
  • Contribute to a better understanding of the cruise tourism offer.
  • On the part of the travel agents who intermediate in the sale.
  • On the part of the traveler who is not yet familiar with this type of tourism.
  • To reinforce the loyalty of cruise passengers to this type of tourism.

Fitur Cruises 2024 Streaming

Specialised areas

Specialisation at fitur is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.