Newsletter Contact LIVEConnect
21 - 25 JAN 2026

Fitur Awards

EN English
ES Español
EN
ES

Best Booth Awards

FITUR wishes to recognize the effort and talent of exhibiting companies and organizations through these "Best Stand" awards, which are given, at the discretion of a committee made up of experts in marketing, image, ephemeral architecture and communication, to stands that stand out for their adaptation to the marketing needs of the product presented, the identification of the design with the image and brand of the company and its products.

Originality and innovative aspects.

That is to say, in assigning the prizes, the construction of the stand, its shapes, materials and innovative aspects, its design to impact the public and represent the identity of the exhibiting company or entity and its structure to enable the proper functioning of the stand in the tasks of the fair are taken into account. The members of the committee go through the entire fair and choose the stands that, in their opinion, deserve to be highlighted with these "Best Stand" awards that FITUR grants in recognition of their work.

The Best Stand Awards for FITUR 2025 are:

Institutions / Autonomous Communities

Stand Islas Canarias

Canary Islands

Stand Cantabria

Cantabria

Stand Euskadi

Euskadi

Countries / Regions

Oman stand

Oman

República Dominicana stand

Dominican Republic

Tailandia stand

Tailandia

Companies

Stand Sandos Hotels

Sandos Hotels

Stand IBERIA

IBERIA

Stand Hesperia World

Hesperia World

Sustainable Stands Award

For the sixth time FITUR has awarded the "Sustainable Stand" Award, organized with the collaboration of the Responsible Tourism Institute (ITR), with the aim of recognizing and highlighting the efforts of exhibiting companies to make their presence at FITUR respectful of the environment and climate change, contributing to favoring social and cultural aspects, as well as making reference to governance and economic issues.

The winning stands at FITUR 2025 are:

Sustainable stand Grupo Piñero

Piñero Group

stand Ayuntamiento de Castelldefels

Castelldefels Town Council

Stand Paradores

Paradores

Stand Extremadura

Tourism in Extremadura

Stand B&B HOTELS

B&B HOTELS

Active tourism

FITUR Active Tourism Award

FITUR and AireLibre magazine announce the 30th FITUR Active Tourism Awards.

Objective: To promote the development and marketing of the tourism industry and project the highest quality tourism products, both nationally and internationally.

It is a platform to publicize the existing offer in products/services related to active tourism and, therefore, serves as a distribution channel to both tour operators and the end consumer.

Winners Active Tourism Award FITUR 2025

National Category

  • Educabike: Pedal and discover; company: ESPORT ACTIU S.L.
  • Spain in Bloom; company: Agromarketing Experiencias Turísticas

International Category

  • Cartagena de Indias, new product bet: Religious tourism; company: Corporación Turismo Cartagena de Indias
  • TUI Forest Kenya; empresa: TUI Care Foundation

XXVII CONVOCATORIA TRIBUNA FITUR – JORGE VILA FRADERA FITUR 2025

FITUR and AECIT (Spanish Association of Scientific Experts in Tourism) organised the XXVII FITUR - Jorge Vila Fradera Tribune.

  • Objective: To select an unpublished work of research in the field of tourism, publish it and disseminate it in the academic and training world.
  • Structure of the call for entries: All tourism research papers from Spain and Latin America, submitted by individuals of legal age, are eligible to compete.

Award-winning work FITUR 2025

  • TITLE OF THE WORK: The planning, governance and cross-border management of a tourist destination: the Euroregion of Nueva-Aquitaine Euskadi Navarra.
    Author: Borja Torres Fuentes

Fitur 4all Awards

The FITUR4all Awards, organized by IMPULSA IGUALDAD in collaboration with FITUR, aim to give visibility, thank and encourage commitment to the development and promotion of inclusive tourism and is aimed at national and international destinations, companies, organizations and institutions in the tourism sector.

The winners of the II Fitur 4all Awards are:

  • Inclusive National Destination:
    • Ayuntamiento de Valladolid
    • Visita Gijón
    • Ayuntamiento de Santa Eulària des Riu
  • Inclusive International Destination:
    • Perú
    • Montevideo
    • Costa Rica
  • Inclusive tourism enterprise:
    • iUrban
    • Let´s Meet Panama
    • Tromso Accesible
  • Inclusive Organisation/Institution:
    • Vías Verdes / Fundación de los Ferrocarriles Españoles
    • Red Costarricense de Turismo Accesible
    • REAJ

Rules and registration