FITUR 2025 Active Tourism Award Rules
#01 FITUR and AireLibre Magazine Announce the 30th Edition of the FITUR Active Tourism Awards
#02 The FITUR Active Tourism Awards aim to recognize companies and professionals who develop quality tourism products and promote experience-based tourism aligned with the sustainability principles that should guide the tourism industry's progress.
#03 Participants Exhibitors and co-exhibitors of FITUR 2025 can submit their tourism products for this award. These products should be based on activities related to culture, nature, adventure, wine and gastronomy, or any other experiential activity designed following the economic, environmental, and/or social sustainability principles of the regions and citizens.
#04 Product Evaluation Criteria for Selection
- Innovative and novel product
- Product contributing to sustainable tourism development in its economic, environmental, and/or social dimensions
- Quality in product image and marketing elements
#05 Participation Procedure Each entity may enter with a single product; to do so, they must complete the following registration form: REGISTRATION FORM, and follow the detailed instructions regarding the descriptive materials of the product to accompany the registration, before November 29, 2024.
#06 The Jury The jury will be composed of representatives from AireLibre Magazine, FITUR, and the Spanish Federation of Tourism Journalists and Writers. The jury will award up to 4 prizes: 2 in the national category and 2 in the international category. The jury's decision and the announcement of the FITUR Active Tourism Awards winners will be made before January 13, 2025. Any of the awards may be declared void by the jury's decision. The jury's decision will be final and irrevocable.
#07 Benefits for Winners The winners of the FITUR Active Tourism Awards will receive an accreditation diploma during the fair. Additionally, they will be invited to an official award ceremony that takes place after the fair. Furthermore, they will benefit from the following communication actions by AireLibre Magazine and FITUR: From AireLibre:
- Promotion of participants and winners on their website (www.airelibre.com)
- Inclusion of the list of participating products in the AireLibre Guide, sent to:
- Over 2,500,000 AireLibre digital users.
- 15,000 printed copies distributed free of charge to FITUR visitors.
- Monthly double-page publication in the magazine featuring each of the winning products.
- Sending of a newsletter where each winning product can include the desired information, as well as links to websites, videos, etc.
- Publication on AireLibre's social media, with promotion up to 150,000 views on Instagram. From FITUR:
- Mention in the informative press release of all FITUR awards
- Mention on social media
- Mention on the FITUR website
- Delivery of an accreditation seal