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Welcome to FITUR Woman

Organized by FITUR and Women Leading Tourism (WLT), it focused on female leadership. Prominent business and government leaders highlighted the role of women in leading companies and public organizations, elevating tourism pride to new heights.

FITUR WOMAN 2025 explored how tourist destinations can preserve their cultural authenticity and strengthen local identity. It also examined the role of tourism companies in creating work environments that attract talent, promote professional development, and foster a sense of belonging.

About Women Leading Tourism – WLT

The Women Leading Tourism (WLT) Association advocates for greater female representation in the highest levels of corporate tourism governance. It seeks to address the challenges posed by the underrepresentation of women in senior leadership roles within the tourism industry. WLT also aims to mentor a new generation of women, positioning them for vital roles in shaping the future of the tourism sector.

Programme of activities

    Speakers

    Partner:

    Logo WLT

    Specialised areas

    Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.