Fitur Cruises
“Blue tourism” is a tourism segment that is highly committed to environmental sustainability, protecting destinations and positive impacts on their communities.
FITUR Sports 2026 – The Knowledge Hall is born
FITUR 2026 takes a step forward in its evolution with the addition of Hall 12, connected to Hall 4 and with direct access from the south entrance of IFEMA Madrid, on its east side. The Knowledge Pavilion brings together FITUR's most innovative offerings; it will be the epicentre of cutting-edge thinking in tourism, hosting hundreds of conferences and debates on digitalisation, innovation and trends in the tourism industry. It will integrate FITUR TechY, FITUR Know-How & Export, FITUR Talent, the Travel Technology exhibition area, new specialised content and the FITUR Sports section.
FITUR Sports 2026, in collaboration with AFYDAD (Spanish Association of Manufacturers and Distributors of Sporting Goods), is growing in its fourth edition with a comprehensive programme for professionals in the field of sports tourism. It will last for three days, from Wednesday 21st to Friday 23rd January. It will be located in Hall 12. It will be divided into four different areas that will promote networking and the generation of new opportunities, as well as the expansion and internationalisation of the participating companies.
Areas:
- AUDITORIUM: 3 days of conferences to discover the latest trends and developments in the sports tourism sector.
- NETWORKING AREA: to connect and grow your network of contacts.
- BUYER LOUNGE: area for matchmaking between national and international sports tourism buyers and suppliers.
- PRESENTATION AREA: where sporting events will be presented to the specialised media
Ways to participate
Work desk in the networking area from 21 to 23 January. Includes:
- Front signage for the desk (1x1)
- Foam back panel with 1x2 base
- 4 stools
Brand visibility:
- Logo on the website and LiveConnect platform in the FITUR Sports section
Communication:
- Mention in the specific FITUR Sports press release and in the FITUR press kit.
Public relations:
- 2 exhibitor passes.
- 30 professional invitations
Work desk in the networking area from 21 to 23 January. Includes:
- Front signage for the counter (1x1)
- Foam back panel with 1x2 base
- 4 stools
Participation in the conference programme with a speaker at the round table.
Brand visibility:
- Logo on the website and LiveConnect platform in the FITUR Sports section
- Logo on section signage
- Logo on the auditorium screen at the beginning and end of the session in which you participate
- 30-second video at the beginning of the session in which you participate
Communication:
- Mention in the specific FITUR Sports press release and in the FITUR press dossier.
Public relations:
- 3 exhibitor passes.
- 40 professional invitations
Work desk in the networking area from 21 to 23 January. Includes:
- Front signage for the counter (1x1)
- Foam back panel with 1x2 base
- 4 stools
Participation in the conference programme with a speaker at the round table.
Brand visibility:
- Logo on the website and LiveConnect platform in the FITUR Sports section
- Logo on section signage
- Logo on the auditorium screen at the beginning and end of the session in which you participate 30-second video at the start of the session in which you participate
- Logo on screen during the FITUR Sports streaming on the FITUR YouTube channel
- Logo on screen during interviews published throughout the year (2026)
Communication:
- Mention in the specific FITUR Sports press release and in the FITUR press dossier.
- Mention in 3 posts on FITUR's social media
- Banner in specific FITUR Sports News
Public relations:
- 5 exhibitor passes.
- 60 professional invitations
Get in touch with us:
Exhibitors (work table) and sponsorships:
- Ainhoa de la Cruz. IFEMA MADRID Trade Fair Business Management: [email protected]
- Maurici Carbó. Fitur Sports Coordinator & Comisión Turismo Deportivo AFYDAD: [email protected]
Programme of presentations Fitur Sports Tourism Summit:
- Maurici Carbó. Fitur Sports Coordinator & Comisión Turismo Deportivo AFYDAD: [email protected]
Media, collaborators and institutional relations:
- Marta Mercader: AFYDAD General Secretary: [email protected]
Specialised areas
Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.
Fitur Lingua
Fitur Lingua, a meeting point for the main players in language tourism and professionals in the tourism industry.
Fitur Know How & Export
A valuable tool to boost the internationalisation and tourism knowledge of our companies
Fitur Talent
The recruitment of this new talent is the key to the future profitability of the tourism industry
Fitur TechY
Present and future of technology, business, destinations and tourism sustainability
Fitur Woman
Celebrate its fourth edition of FITUR Woman as a meeting point to promote the role of women in the tourism industry.
Fitur 4all
It was created to bring all people with accessibility needs closer to tourist destinations and services with the aim of promoting accessible and inclusive tourism.