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Welcome to FITUR Lingua

Since its creation in 2021, FITUR Lingua has positioned itself as a key meeting point for professionals, educational institutions, and companies interested in language tourism. The 2025 edition, held under the slogan 'Language as a Tourism Asset: Challenges and Trends,' offered a full agenda of activities, debates, and networking opportunities to address the challenges and opportunities of the sector.

FITUR Lingua 2025, designed in collaboration with FEDELE (Spanish Federation of Schools of Spanish as a Foreign Language), focused on the potential of language as a tourist attraction, combining learning, culture, and economic development.

Programme of activities

    Speakers

    Activity Agenda

    The event took place on Wednesday, 22 January, from 10:30 a.m. to 2:30 p.m., structured into four thematic blocks covering essential aspects of language tourism.

    • Sector Fundamentals: Research and database to understand the dynamics and impact of language tourism.
      • From 10:30 to 11:30 a.m. with the participation of public universities and other entities dedicated to the study of language tourism.
    • Beyond Spanish: International success stories of language tourism in other languages such as English, French or German.
      • From 11:30 to 12:15 with the participation of other federations dedicated to language tourism in other countries and languages.
    • Challenges of Language Tourism: How to transform current challenges into opportunities for growth and innovation.
      • From 12:45 to 13:45 with the participation of international teachers' associations, TURESPAÑA and FEDELE.
    • Towards an Institutional Strategy: The role of public policies and international collaboration in the development of the sector.
      • From 13:45 to 14:30 with the participation of the Instituto Cervantes, ICEX España Exportación e Inversiones, the Dirección General del Español en el Mundo and FECEI.

    Attendees also had access to a dedicated networking area, facilitating meetings, presentations, and agreements between key players in language tourism.

    people attending to a man who is explaining things about tourism at Fitur Lingua

    Why attend the fair?

    • Learn about the latest trends and challenges in language tourism.
    • Discover international success stories and innovative practices.
    • Connect with industry leaders, institutions and key players.
    • Find new business opportunities in a growing sector.

    Don't miss this unique opportunity to explore the impact of language as a tourism asset and discover how Spain continues to lead this strategic market.

    We look forward to seeing you at FITUR Lingua 2025!
    For more information on this activity, consult the FITUR agenda and plan your visit.

    Specialised areas

    Specialisation at FITUR is constantly developing, which helps to promote the different sectors that make the tourism landscape more diverse and sustainable.