Fitur Cruises

With the collaboration of the online magazine Cruceroadicto.com, the thematic area highlights how cruise tourism is innovative in its offer, in the generation of experiences, in new models of sustainability and in the strengthening of its competitiveness and profitability.

The cruise industry continues to be a fundamental pillar for local and state economies around the world. According to the latest data from CLIA (Cruise Lines International Association) in 2024, the industry has reached new records, surpassing 30 million passengers globally this year, an increase of 15% over the previous year.

Cruise ships have a significant economic impact, with each passenger spending an average of €750 in ports, benefiting local economies. In addition, the sector stands out for its sustainable practices, with more than 80% of the fleet using low-emission propulsion systems by 2024 and 95% of new ships with advanced wastewater treatment technology. Themed cruise offerings have also increased by 25%, leading 60% of passengers to plan future visits to the destinations discovered, boosting local and regional tourism.

From a promising initiative to one of the major B2B and B2C cruise events in Spanish.

The evolution of FITUR Cruises has been meteoric since its debut in 2022. What began as a series of informative and recreational activities for the general public has transformed into an international caliber event that encompasses both the professional sector and the end consumer.

The qualitative leap occurred in 2023 when the section expanded its reach to the B2B sphere, complementing its already successful B2C offering.

However, it was in 2024 when FITUR Cruises reached maturity, with an extended duration to the 5 days of the fair and a strategic move to pavilion 4 of IFEMA MADRID, the heart of European representation at the fair.

This change of location was not coincidental. Situated among the main players in European tourism, FITUR Cruises gained visibility and relevance reflecting the growing weight of the cruise sector in the global tourism industry.

The success of the 2024 edition has been such that the organizers have decided to maintain its location for the upcoming 2025 edition. This decision underlines the consolidation of FITUR Cruises as a key piece within the FITUR ecosystem.

Looking to the future, expectations are high. The cruise industry, in constant innovation and growth, finds in FITUR Cruises an ideal platform to showcase its latest proposals and connect with professionals and travelers alike. With its unique blend of business and traveler experience, FITUR Cruises is the port where cruises arrive in Madrid.

Objectives

• Contribute to commercial dynamization by presenting the wide spectrum of cruise options.
• Reinforce the image of sustainability and good practices in the cruise industry.
• Offer a meeting point for the cruise industry: cruise lines, destinations, and tour operators.
• Contribute to a better understanding of the tourist offerings of cruises.
  • Reinforce the For travel agents who are the sales intermediaries.
  • For travelers who are not yet familiar with this type of tourism and for those looking for new offerings.
• loyalty of cruise passengers to this type of tourism.