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The success of the 2019 edition of EXPOFRANQUICIA, the most important franchise event in our country and one of the most comprehensive leaders in its field in the world, was underlined by the excellent reports from the attendees.  Summary in figures.

• 15,248 visitors and more than 500 brands in active expansion.

• Elevated purchase intention and investor profile : 31.7% of the attendees attended the fair with the intention of acquiring a franchise within a year. 5.9% sought a master franchise agreement at the fair.

• Visitors hailed from all of Spain’s Autonomous Communities, while visitors from abroad made up 4.9% of the total, coming mainly from Latin American countries, Portugal and the rest of Europe.

• MADRID FRANCHISE FORUM, a space for guidance, information and consultancy organised in collaboration with the Spanish Association of Franchisors, AEF. Over the three-day-long fair, it was supported by franchisees, franchisors and visitors interested in developing a business under the franchise formula.