IFEMA LAUNCHES DIGICOM

IFEMA is incorporating a new trade fair into its official schedule. DIGICOM is an innovative concept focused exclusively on digital printing and visual communication solutions, geared toward showing industry professionals the latest technological trends and developments, in an accessible and convenient environment for both exhibitors and visitors.

The event will take place from 11 to 13 June 2019 - ideal dates for ensuring that the trade fair’s more than 10,000 visitors get the very latest information on new developments in the sector presented across Europe during the first quarter of the year.

One of the main aims at DIGICOM - which will involve the participation of 10,000 industry professionals, 200 exhibitors and 300 brands, in an exhibition area of more than 16,000 m2 - will focus on extending the scope of disruptive solutions in visual communication and digital printing to include new sectors such as interior design, fashion, advertising and retail.

According to Madrid’s Association of Graphic Arts, Spain is among the countries with the highest number of companies and volume of production in the printing industry in Europe. The Spanish market is worth around 5,000 million euros, holding third place in terms of number of companies and fifth place in terms of volume of production across the continent.

Graphic and visual communication is one of the sectors undergoing major changes as a result of the rapid and relentless pace of technological innovation within the market. In this context, DIGICOM will also provide a space for knowledge and know-how, with an extensive programme of parallel activities that will make the trade fair the ideal scenario for industry leaders to meet and exchange views, generate discussion about new solutions and form synergies.

Parallel activities
DIGITAL PRINT EXPERIENCE
During the trade fair, workshops will be held to share experiences and learn first-hand from leading experts about the main regulatory changes, innovations and challenges in the sector, including web2print technology, 3D printing campaigns, smart inks, new large format materials, new opportunities in digital decoration, digital textile design and e-commerce, as well as new inks and digital finishes for the packaging industry.

INNOVATION THEATRE
A unique space where visitors can see and experience the future of visual communication and disruptive technology over the coming years. Highlights to watch out for in this space will include robotics, holograms, artificial intelligence, video mapping, 3D printing, digital inks, virtual mirror, smart displays, chatbots, online B2B sales and marketing automation.
DIGICOM is organised jointly by IFEMA and eWorld.

For more information, accreditation and interviews:
digicom@the-eworld.com