Annual Report

President of the Executive Committee of IFEMA MADRID

“Once again, I am proud to convey through the pages of this report the impact of the work carried out by IFEMA MADRID in effectively managing all its assets and to emphasise the valuable contribution it makes to the growth and expansion of the various sectors represented in its events, as well as to the economy of Madrid.”

IFEMA MADRID’s performance in 2023 has been characterised by the consolidation of the recovery of the activity initiated in the previous year and the ability to develop new projects and initiatives.

The progress of the trade fair calendar has been marked by the advancement of major events such as FITUR, ARCOmadrid, or FRUIT ATTRACTION, which have not only recovered attendance levels prior to the pandemic but have also continued to strengthen as key drivers in the growth and innovation of tourism, the art market, and the horticultural industry, respectively.

The fairs organised at IFEMA MADRID have generally shifted towards attracting a more professional audience, thereby significantly aiding in the global expansion of businesses.

Activities in figures

IFEMA MADRID has successfully maintained its top-tier status in terms of information and reputation. In 2023, the institution has been making headlines, utilising a strategy that has successfully reached audiences through both traditional and digital media platforms. It has continued to show an upward trend in communication indicators, reaching pre-pandemic levels.

In line with its digital transformation strategy, IFEMA MADRID has been driving the LIVE Connect platform to boost the experience of exhibitors and visitors at its fairs and events. In 2023, LIVE Connect firmly established itself as a crucial component of IFEMA MADRID’s lineup, enhancing the range of events with its hybrid and virtual features.

The implementation of cutting-edge technological solutions and the development of innovative event formats, combined with the integration of interactive elements and a clear commitment to digitalisation, are among the tools used to create value throughout the year.

IFEMA MADRID kicked off 2023 with a budget estimate tailored to the economic situation at the end of the previous year, characterised by a partial return to activity and instability in the European environment. In this scenario, the main goal was set: to achieve a positive outcome that would solidify the full recovery of the activity.

The Institution has successfully achieved this goal, as the development of the trade fair and congress activity throughout 2023 has been extremely positive, with growth in most of the events held and the addition of new conventions.